About PPC(pay-per click)

Pay-per-Click

Pay-Per-Click( PPC): is an internet advertising technique used on websites. Where advertiser pay there host only,when the aid is clicked.

Websites that utilized PPC  ads will display an advertisment when a keyword query match an advertiser's keyword list or content. We can used PPC engine for this.

List of PPC engines are:

1:Overture

2:Googleadwords

3:Findwhat

4:Looksmart

Overture: Overture is certainly the pay-per-click engine that most people recognize. It's also one of the most expensive and competitive. However, the visibility of Overture is impressive, to say the least. It provides the top two or three results to "big boy" search engines and directories like Yahoo!, Lycos, HotBot, and MSN Search. In fact, Overture claims to reach 80% of all Internet users.

The minimum bid is $.10, and there's a minimum charge of $20 per month. A $50 initial deposit is non-refundable and will be applied to click throughs or to the minimum monthly spend. When your account is depleted, they'll contact you to see if you want to add additional funds to your budget.

Googleadwords: Google AdWords have fast become extremely important in the pay-per-click arena, with results being shown at search engines like Google, AOL Search, Ask Jeeves, and Teoma.

Google AdWords are shown on the right-hand side of regular search results in a shaded area called "Sponsored Links."With Google AdWords, there's a $5 activation fee, and the minimum bid amount is $.05. You decide on the maximum cost per click that you're willing to pay and set your daily budget. 

FindWhat  :

With FindWhat, whoever bids the most gets on top. The minimum bid is $.05, and they require a $25 minimum amount to open an account.
FindWhat provides results to 200 different partners, including many of the big meta engines like Dogpile.

LookSmart: 

LookSmart is a pay-per-click directory where you pay a flat $.l5 per click through. It claims to reach 77% of the Internet users through the partners that display LookSmart results. Some of those partners include MSN Search, About.com, Netscape, and AltaVista.